RETAIL BUSINESS MANAGEMENT WORKSHOP

RETAIL BUSINESS MANAGEMENT WORKSHOP 

 

Availability 

• Classroom – May 25 & 26, 2021

 

OVERVIEW

Retail Business Management Workshop is designed to provide senior managers in retail industry with requisite knowledge, skill, and experience they need to work and succeed in today’s fast-paced, dynamic business environment. The workshop provides senior retail management professionals with essential techniques and concepts to optimise productivity and create value for stakeholders.

Retail is a complex and challenging business, posing problems ranging from inventory management to theft prevention. When coupled with falling prices inspired by online retailers, like Jumia, Amazon, and the rising costs of labor, there are a variety of pitfalls facing modern retail businesses.

With so many ins and outs to consider, now more than ever, effective management plays a critical role in retail success.

 

 WHY YOU SHOULD ATTEND

At the end of the workshop, participants will be able yo:

• analyze store operations, supervise employees and manage inventory.
• understand customer behavior in a retail environment.
• develop successful sales plans to grow store profitability.
• produce a positive shopping experience.
• use proper merchandising and promotional strategies to improve sales performance and customer loyalty.

 

WHO SHOULD ATTEND

Anyone in retail management position who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.

 

CERTIFICATION
Retail Business Management Workshop is a retail business management certification course. As such, participants will be issued certificates at the end of the workshop.

 

Retail Business Profit Optimization Workshop

RETAIL BUSINESS MANAGEMENT WORKSHOP

 

OUTLINE

The Retail Environment and Challenges

• Retailing Defined
• Today’s Retail Environment
• The Pillars of Retail and Related Metrics
• Retailing and Marketing Channels

 

Retail Strategies and Business Intelligence

• Retail Competitive Strategies
• The Dimensions of a Retail Strategy
• The EST Model: Achieving Strategic Positioning
• Assessing Strengths and Weaknesses for Better Positioning
• Retail Leadership Guidelines
• The Components of Retail Business Intelligence
• Business Intelligence and Retail Operations

 

Store Sales Performance Metrics

• Critical Performance Questions
• What to Measure and When?
• Key Retail Metrics You Must Monitor to Succeed
• The Strategic Profit Model (DuPont Analysis)
• Computing Retail Store’s Return on Net Worth

 

Retail Sales Management and Coaching

• The New Role of the Retail Sales Associates
• Relationship Selling and Retailing
• The Retail Sales Management Process
  • Hire
  • Train
  • Set Goals and Objectives
  • Define and Measure Metrics
  • Motivate
  • Performance Evaluation
  • Rewards and Incentives

 

Retail Performance Management

• The Critical Components of Retail Performance
  • Improve the Quality of Leadership
  • Instill a High-Performance Culture
  • Develop and Implement HR Programs and Processes
• Evaluating Individual Performance Levels
• Developing Balanced Scorecards (Store and Retail Sales Associates)

 

Customer Service Management

• Trends in Customer Relations
• Shaping Customer Perceptions
• Developing Your Own Service Strategy
• Customer Service Requirements
• Key Ingredients of Service Strategy
• Facts about Customer Complaints
• A Retail Success Blueprint

 

Effective Time Management Workshop

RETAIL BUSINESS MANAGEMENT WORKSHOP

 

 

Delivery Method:

• Facilitation, Presentation (PPT)
• Video
• Cases & Discussions
• Role Plays (Classrom Only)

 

Date:

• May 25 & 26, 2021

 

Time:

• 10:00 am-4:00 pm daily

 

Venue:

• Bervidson Training Center, 3B Hakeem Dickson Road, Lekki Phase 1, Lagos

 

Fee:

• N149,950

 

REGISTRATION & PAYMENT:

Register your nominees and pay online here

 

OR

Send all nominations to info@bervidson.com and make payments to:

• Bank: FCMB
• Account Name: Bervidson Consulting Limited
• Account No: 3432812015

 

For more information, call or email us today.

3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria +234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 933 8444 info@bervidson.com , www.bervidson.com

 

RETAIL BUSINESS MANAGEMENT WORKSHOP