Essential Marketing Skills Training Program

Essential Marketing Skills Training Program

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Essential Marketing Skills Training Program

 

Availability

  • Classroom – March 14, 2023

 

OVERVIEW

Essential Marketing Skills Training Program is designed to provide entrepreneurs and new marketing teams with basic principles of marketing and equips them with robust marketing capabilities. They will be positioned to do market research, create a pricing strategy, understand their target markets, efficient engagement, and how to promote and sell and save you valuable time and money.

Marketing is the foundation of a good business. Marketing is one of the most important functions a business can develop to ensure they grow a sustainable and successful business. It is the anticipation and fulfillment of customers’ needs taking account of an organization’s core competencies.

Marketing can sometimes be one of the most challenging aspects of the business. As customers become more demanding, their needs change, new technologies emerge and competition increases, organizations must find ways to build or enhance their own marketing capability. Done well it can return great dividends. However not done well it can cost you valuable time and money.

This workshop will help you enhance the marketing capabilities of your team, and save you valuable time and money.

 

TRAINING OBJECTIVES

At the end of the training, participants will:

  • understand what marketing is;
  • be able to outline the steps in the marketing process;
  • understand the marketplace and customers;
  • be able to identify the five core marketplace concepts;
  • be able to identify the key elements of a customer-driven marketing strategy;
  • understand the marketing management orientations that guide marketing strategy;
  • understand customer relationship management;
  • be able to identify strategies for creating value for customers and capturing value from customers in return; and
  • be able to describe the major trends and forces that are changing the marketing landscape in this age of relationships.

 

TARGET AUDIENCE

Entrepreneur’s new marketing teams, with little or no prior marketing knowledge or in need of a refresher program

TRAINING DURATION: 1 Day

 

TIME: 9:00 am – 5:00 pm

 

VENUE: Bervidson Training Center, 3B Hakeem Dickson Rd. Lekki Phase 1, Lagos.

 

 

NB

DOWNLOAD YOUR TRAINING CALENDAR BELOW: 

BERVIDSON GROUP’S TRAINING CALENDAR 2023

Essential Marketing Skills Training Program

 

TRAINING OUTLINE

  • Overview of Marketing
    • Marketing Defined
    • The Marketing Process
    • Marketing Management Tasks
  • Understanding the Marketplace and Customer Needs
    • 5 Core Marketplace Concepts
    • Product Planning and Development
  • Designing a Customer Value-Driven Marketing Strategy
    • Selecting Customers to Serve
    • Developing Market Segmentation
    • Choosing a Value Proposition
    • Marketing Management Orientations
  • Preparing an Integrated Marketing Plan and Program
    • The Marketing Mix & Key Marketing Activities
    • Promotion Mix
    • Distribution Planning and Pricing Strategy
    • integrated marketing program
  • Building Customer Relationships
    • Customer Relationship Management
    • Engaging Customers
    • Partner Relationship Management
  • Capturing Value from Customers
    • Creating Customer Loyalty and Retention
    • Growing Share of Customer
    • Building Customer Equity
  • The Changing Marketing Landscape
    • The Digital Age
    • Not-for-Profit
    • Rapid Globalization
    • Sustainable Marketing

 

Delivery Method:

  • Facilitation, Presentation (PPT)
  • Video
  • Cases & Discussions
  • Role Plays (Classroom Only)

 

Date:

  • Classroom – March 14, 2023

 

Time:

  • 9:00 am-5:00 pm

 

Venue:

  • Bervidson Training Center, 3B Hakeem Dickson Road, Lekki Phase 1, Lagos

 

Training Fee:

  • N55,000 per Participant
    (Group Rate Available)

 

REGISTRATION:

 

PAYMENT DETAILS

You can pay online @ MAKE PAYMENT 


OR pay directly to:

  • Bank: FCMB
  • Account Name: Bervidson Consulting Limited
  • Account No: 3432812015

 

 

Essential Marketing Skills Training Program – Learn strategies to create value for customers and capture value from customers in return!

 

 

For more information, call or email us, or visit our website today.

3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria
+234 1 291 7328, +234 803 343 4776, +234 809 334 4776
info@bervidson.com , www.bervidson.com

 

 

NB

DOWNLOAD YOUR TRAINING CALENDAR BELOW: 

BERVIDSON GROUP’S TRAINING CALENDAR 2023

 

Essential Marketing Skills Training Program

 

Essential Marketing Skills Workshop

 

TRANSFORM YOUR BUSINESSES THROUGH TAILORED SOLUTIONS WITH BERVIDSON

  • Do you want to elevate yourself and your Team for the greater success of your organization?
  • Are you looking to grow your organization but not sure where to start?

 

Get In Touch With Us Today.

Bervidson Group will support you with the best solutions for your organization’s guaranteed success.

 

OUR SERVICES

  • Consulting
  • Training
  • Staff Recruitment

And More!

 

FOR FURTHER INFORMATION:

  • Phone: +234 1 291 7328,
  • Mobile: +234 803 343 4776, +234 809 334 4776
  • WhatsApp: +234 803 343 4776, +234 809 334 4776
  • Email: info@bervidson.com
  • Website: www.bervidson.com

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