Digital Marketing Workshop
Availability
- Classroom – July 12, 2022
OVERVIEW
Digital Marketing Workshop is designed to provide participants with Digital Marketing fundamentals and techniques to develop, plan and implement an effective Digital Marketing Strategy and campaign. It aims to make you more effective in developing and executing digital marketing strategies.
This workshop will help you achieve these outcomes. It will give you a clear understanding of the building blocks that constitute digital marketing, and equip you with the tools, the techniques and the knowledge to develop cohesive market strategies, and prepare and execute effective digital marketing campaigns.
Importantly, the workshop imparts hands-on training on the digital tools and techniques. Participants will learn to use platforms such as Google Search Console, Google Analytics and Google Ads to execute online marketing initiatives, run search and display advertising campaigns, and track and optimize performance.
It is suitable for individuals who would like to explore entrepreneurial opportunities in Digital Marketing, as well as those who develop or implement their organization’s Digital Marketing strategy.
Participants will learn how to effectively integrate digital marketing methodology into their overall marketing strategy and maximize their digital marketing performance.
WHAT YOU WILL LEARN
At the end of the workshop, participants will:
- Learn how to adapt to the new world of marketing. Perceive how the internet has transformed the way brands engage with consumers, and appreciate the new rules and perspectives.
- Embrace the tools and techniques required to succeed in digital marketing.
- Learn to develop and execute digital marketing plans, including aspects such as website building and optimization, development of content scheme, use of social media, advertising, conversion and nurturing leads, and tracking and monitoring.
- Optimize your online platforms for search engines, and improve business performance. You will gain hands-on experience using the Google Console platform and Google Analytics to monitor and enhance search performance, and draw insights to strengthen the business.
- Run search marketing campaigns. Using case examples, you will study the processes of strategizing, planning, developing, executing and evaluating search marketing campaigns. You will also learn to use the Google Ads platform to create search and display advertisements.
Most importantly, participants will know:
- Where to Start: Learn where to begin, the steps to develop a digital marketing strategy, how to analyze your competitors, and how to prioritize your efforts and actions.
- What Tools to Use: Learn which tools will help you reach your target audience and achieve your digital marketing goals.
- How to Optimize Your Site: Learn how to write optimized content and ensure your site is search engine friendly.
- How to Maximize Your Efforts: Learn how to run paid ads, set up social media campaigns, and utilize marketing automation.
- Ultimately: Learn how to effectively integrate digital marketing methodology into their overall marketing strategy and maximize their digital marketing performance.
WHO SHOULD ATTEND
Given its focus on the practice of digital marketing, the workshop is tailored to the needs of marketing professionals, entrepreneurs and consultants, across both consumer and business markets.
It is useful for business managers in the companies that are embracing digital marketing and indeed everyone interested in knowing about digital be it for the purpose of building a professional career or to achieve solid business growth.
DATE:
- Classroom – July 12, 2022
FEE:
- N55,000 Per participant
(Group rate available)
REGISTRATION & PAYMENT:
Register your nominees and pay online here
OUTLINE
- Digital Marketing Overview
- Digital Marketing Campaign Strategy, Planning & Execution
- Blogging
- Search Engine Optimization (SEO)
- Social Media Advertising
- Social Media Management
- Email Marketing
- Content Marketing
- Mobile Marketing
- Google Adword
- Google My Business
- Pay Per Click
- Social Platforms Marketing (FB, IG, Twitter, LinkedIn…)n
- Web Analytics
- Google Analytics
Delivery Method:
- Facilitation, Presentation (PPT)
- Video
- Cases & Discussions
- Role Plays (Classroom Only)
Date:
- Classroom – July 12, 2022
Time:
- Classroom – 9:00 am-5:00 pm
Venue:
- Classroom – Bervidson Training Center, 3B Hakeem Dickson Road, Lekki Phase 1, Lagos
Fee:
- N55,000 Per participant
(Group rate available)
REGISTRATION & PAYMENT:
Register your nominees and pay online here
OR
Send all nominations to info@bervidson.com and make payments to:
- Bank: FCMB
- Account Name: Bervidson Consulting Limited
- Account No: 3432812015
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For more information, call or email us, or visit our website today. 3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria |
NB
Download BERVIDSON GROUP’S TRAINING CALENDAR 2022 – Transforming Businesses through Tailored Training Solutions
WANT TO ELEVATE YOUR BUSINESS OR TEAM NOW FOR GREATER SUCCESS?
GET IN TOUCH WITH US TODAY
CONTACT US:
Looking to grow your company but not sure where to start? Every company is different and as a result, each company requires a different approach.
Whether Training, Recruitment, Web, Branding or Marketing solutions, our expert team at Bervidson Group are able to assist in advising you on the best solutions to grow your business with guaranteed success.
- Call: +234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 944 8444
- WhatsApp: +234 803 343 4776
- Email: info@bervidson.com
- Website: www.bervidson.com
