Effective Retail Sales & Service Workshop

Effective Retail Sales & Service Workshop

Associate Workshops

Effective Retail Sales & Service Workshop is designed to provide essential training in retail sales and customer service for frontline retail associates that will get them up to speed and ready deliver better customer service and experiences, and more sales quickly.

The workshop provides participants both with the “why” and “how to” of great customer service and experience that results in higher sales, profits and growth of the business.



At the end of the workshop, participants will know how to:

  • profile customers better;
  • build better rapport with customers;
  • qualify customers needs better;
  • make better product selections and presentations;
  • serve the customers better leaving them with more positive experiences; and
  • win more sales and repeat businesses.



  • Understanding why people buy from you
  • The Golden Rules of Effective Retail Sales & Service Associates
  • The Triangle of Success – Knowledge, Skills and Attitude and Imperatives for Effective Retail Selling.
    • Personal Image, Knowledge & Awareness
    • Customer Profiling
    • Branch/ Store Awareness
    • Product knowledge (Features & Benefit, Difference & application)
    • Key Skills of an Effective Associate – Communication Skills, Listening & Questioning Skills
    • Attitudes & Selling in a Retail environment
  • Commonly Used Key Performance Indicators (KPIs)
  • The Retail Sale Skills Process
  • Cross-Selling & Up-Selling
  • Handling Objections
  • Sales Closing Method that Guarantees More Results
  • Missed Opportunities: Calculation & Implications
  • Service-Profit Chain
  • Key Drivers of Customer Satisfaction
  • Dealing with Customer Complaints
    • The 7A Model
    • The 3F Model
  • Customer Lifetime Value
  • Creating Moments of Magic for Customers


Retail Inventory Management Workshop



Frontline retail staff, Supervisors and Team leads. Store managers, Business development managers, Sales managers, Relationship managers, Sales development teams and Business development teams will also benefit greatly.




🔴 TIME: 9:00 am – 5:00 pm


🔴 VENUE: Bervidson Training Center, 3B Hakeem Dickson Rd. Lekki Phase 1, Lagos.



N49,950 per Participant
(Group Rate Available)





You can pay online @ MAKE PAYMENT 

OR pay directly to:

👉Bank: FCMB

👉Account Name: Bervidson Consulting Limited

👉Account No: 3432812015



Retail Operations Management Workshop




Business Development Workshop



For more information, call or email us, or visit our website today.

3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria
+234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 933 8444
info@bervidson.com , www.bervidson.com



Business Development Workshop


Effective Retail Sales & Service Workshop

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