Building A Successful Brand Workshop
Availability
- Classroom – Apr 6, 2022
OVERVIEW
Building A Successful Brand Workshop is designed for participants to learn how to develop a successful brand building strategy and tools that makes the most impact.
Participants will discover strategies, tips and tools to strengthen your brand, improve your firm’s reputation, increase your visibility among your target audiences and achieve outstanding overall success.
Your brand is arguably your firm’s most valuable asset, as it comprises both your reputation and your visibility in the marketplace.
However, few professional services firms are run by executives with a marketing background, and branding considerations are not on the top of their minds.
A strong brand attracts desirable new clients, great employees and premium rates and this workshop will teach you how.
WHAT YOU GAIN
At the end of the workshop, you will learn:
- What it takes to create a successful brand
- How to build your brand online and offline
- How to develop a successful brand building strategy
- Which tools have the most impact on your brand
- How to implement your brand building strategy
TRAGET AUDIENCE
Business owners, sales and marketing teams
WORKSHOP DURATION: 1 Day
Fee: N55,000
REGISTRATION & PAYMENT:
Register your nominees and pay online here
VENUE: Bervidson Training Center, 3B Hakeem Dickson Rd. Lekki Phase 1, Lagos.
OUTLINE
Understanding Your Brand
- What Is a Brand?
- Elements of a Brand
- Features of a Brand
- Function of a Brand
- Why Brand Building?
- What Makes a Brand Successful?
- Keys to Successful Brand Building
Brand Building Process
- What is Brand Building Process
- Steps for a Successful Brand Building Process
- Brand Building Challenges
Building Customer-Based Brand Equity
- Customer-Based Brand Equity Pyramid
- Customer-Based Brand Equity Model
Brand Positioning
- What is Brand Positioning
- Identifying & Choosing POP’s & POD’s
- Communicating & Establishing POP’s & POD’s
- Sustaining & Evolving POD’s & POP’s
Brand Management Process
- Identifying and Establishing Brand Positioning
- Plan and Implementing Brand Marketing
- Measure and Interpret Brand
- Grow and sustain brand EQUITY
Developing Your Brand Building Strategy
- The Psychology of Your Brand Strength
- How the Digital Revolution Changes Brand Building
- Top Brand Building Strategies You Can Adopt
Implementing Your Brand Building Strategy
- Using the Strategic Marketing Process to Build Your Brand
- The Top Branding Tools to Successfully Building Your Brand
- Top Brand Building Blunders to Avoid
Delivery Method:
- Facilitation, Presentation (PPT)
- Video
- Cases & Discussions
- Role Plays (Classroom Only)
Date: Apr 6, 2022
Time: 9:00 am-5:00 pm
Venue: Bervidson Training Center, 3B Hakeem Dickson Road, Lekki Phase 1, Lagos
Fee:
- N55,000 Per participant
(Group rate available)
REGISTRATION & PAYMENT:
Register your nominees and pay online here
OR
Send all nominations to info@bervidson.com and make payments to:
- Bank: FCMB
- Account Name: Bervidson Consulting Limited
- Account No: 3432812015
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For more information, call or email us, or visit our website today. 3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria |
NB
Download BERVIDSON GROUP’S TRAINING CALENDAR 2022 – Transforming Businesses through Tailored Training Solutions
WANT TO ELEVATE YOUR BUSINESS OR TEAM NOW FOR GREATER SUCCESS?
GET IN TOUCH WITH US TODAY
CONTACT US:
Looking to grow your company but not sure where to start? Every company is different and as a result, each company requires a different approach.
Whether Training, Recruitment, Web, Branding or Marketing solutions, our expert team at Bervidson Group are able to assist in advising you on the best solutions to grow your business with guaranteed success.
- Call: +234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 944 8444
- WhatsApp: +234 803 343 4776
- Email: info@bervidson.com
- Website: www.bervidson.com
