Retail Sales Skills Workshop



Retail Sales Skills Workshop – for Effective Results – February 4, 2020



It was a wonderful experience for me. It was enlightening and exposed me to sales skills & techniques on how to generate leads and close deals. The knowledge will surely improve my productivity and the profitability of my company. ….. Adebowale Anuoluwapo, Team Member Sales  @Deola Segoe




Retail Sales Skills for Effective Results Workshop is designed to help your sales associates sell more at higher margins consistently and exceed past performance.

Profitable sales are what drive ALL businesses. Whether you are an individual or a large company, everything else being equal, the best way to generate more sales is to improve your frontline team’s ability to perform.

This workshop will greatly support your team to increase customer satisfaction & retention, loyalty and positive advocacy using global retailing best practices and principles.

After the completion of the workshop, you can feel confident that your retail associates are well prepared to execute your sales strategy in accordance with your company values, engage with your shoppers and customers more professionally, and consistently surpass your sales targets.



At the end of the workshop, participants will:

  • understand psychology of buying and the customer’s buying decision process;
  • engage customers in comfortable conversation that avoids the “I’m just looking” syndrome;
  • employ observational skills for assessing and adapting to a customer’s shopping profile, mood, tempo and motivation;
  • recognise buying signals and employ different solid closing strategies to ‘close’ more comfortably;
  • employ the best approach to handling objections and reassuring the customer;
  • close more sales at higher margins consistently, exceed past performance, increase customer satisfaction and retention;
  • apply positive mental attitude in a way that actually allows you to will your way to better sales, more sales, higher ticket average and more UPT (units per transaction); and
  • deliver a shopping experience that builds sales, loyalty and increases referrals.


Retail Sales Associates, Supervisors and Team Leads and newly hired Retail Managers. It is also a very good refresher course for middle level retail managers.



 9:00 – 5:00 pm


🔴 VENUE: 3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria



👉Overview of the Retail Selling Environment

👉Understand why people buy from you

👉The Golden Rules of Sales

👉The ‘AIDA’  Principle & Implication for Selling

👉The Triangle of Success – Knowledge, Skills and Attitude and Imperatives to Effective Selling.

♦ Personal Image, Knowledge & Awareness

♦Customer Profiling

♦ Branch/ Store Awareness

♦ Product knowledge (Features & Benefit, Difference & application)

♦ Communication Skills

♦Attitudes & Selling in a Retail environment

👉Commonly Used Key Performance Indicators (KPIs)

👉The Retail Sale Skills Process

♦Sales Skills process and proper application to get immediate results

♦Dissect each step and how to use them for each and every customer

👉Cross-Selling & Up-Selling

👉Handling objections

👉Sales Closing Method that guarantees more results

👉Missed Opportunities: Calculation &  Implications·

👉Telephone as a sales tool:

♦How to develop and master the use of the Telephone as a sales tool

♦The ‘PICTURE’ Approach in Tele-Sales

👉The ‘APPLE’ Selling Model

👉The 5 Mind-set of a High Performing Retail Sales Associate

👉The Profile of a Highly Successful Retail Sales Associate




N49,950 per Participant
(Group Rate Available)





You can pay online @ MAKE PAYMENT 

OR pay directly to:

👉Bank: FCMB

👉Account Name: Bervidson Consulting Limited

👉Account No: 3432812015


Retail Sales Skills for Effective Results Workshop – help your sales associates sells more at higher margins consistently and exceed past performance





For more information, call or email us, or visit our website today.

3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria
+234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 933 8444 ,

Leave a Reply

Your email address will not be published. Required fields are marked *