The Retail Leadership Workshop

Owners & C-Level Executives Workshops RETAIL MANAGEMENT WORKSHOPS Senior Managers Workshops




This workshop is designed to help Retail leaders involved in the day-to-day running of the business and with a vision for growth, to have a better understanding of retail, the key issues and challenges in retail, how to deal with them for improved performance, ultimately stay ahead of the competition and achieve sustainable success.

In today’s dynamic retail environment, the retail leader who desires to make a difference in business every single day must seek to increase knowledge and understanding of retailing in the 21st Century and learn what contributes more to the success of the retail organization. To that retail leader, we recommend that you attend The Retail Leadership Workshop because it is the one place you will get the right answers.

With relevant lectures, discussions and role-plays, this workshop provides participants with the unique opportunity to acquire best practice retail knowledge, principles and frameworks for running a successful retail business; gain newer perspectives; reflect upon their practical experience; and develop a broad-based strategy to managing their businesses and stay ahead in today’s fiercely competitive retail market.



At the end of this workshop, participants will:

  • understand how the engines of retail runs and manage the inbuilt conflict in the system;
  • gain new competencies in the management of retail business;
  • articulate solutions for maximum impact and validated benefits to customers;
  • understand the issues and challenges of customers, and how to provide them with unique; experiences and value that keeps them coming back for more;
  • discover the hidden opportunities through focused analysis of key retail metrics;
  • increase productivity by managing the business more intelligently with insights; and


Retail Business Owners, C-level Executives and Key Head Office Leaders.


🔴 DURATION: 2 Days


🔴 TIME: 9:00 am – 5:00 pm Daily


🔴 VENUE: Bervidson Training Centre, 3B Hakeem Dickson Road, Lekki Phase 1, Lagos



Retail as a Business

  • Engines of Retail
  • Structures of a Retail Organization
  • Retail Math, Metrics and KPIs
  • Balance Scorecards – Design and Implementation in Retail for Effective Performance Management


Leadership for Effective Performance Management

  • Planning for Success – Setting the Direction
  • Designing the Framework for Growth
  • How to Establish Strategic Imperatives
  • Performance Management: People, Performance and Strategic Imperative Link
  • How to Establish High Performance Organisational Culture
  • The 4 Dimensions of a Manager-Leader
  • Coaching for Success
  • Designing Effective Recruitment Strategy
  • 4 Essentials of Effective Staff Training & Training ROI Optimisation
  • Monetary, Non-Monetary Motivation and Application for Maximum Impact
  • Strategic Staffing Model and Implication for Succession Planning


Retail Strategy and Marketing

  • Key Elements of a Successful Retail Strategy
  • The Strategy Mix
  • Developing Sustainable Competitive Advantage
  • The “EST”Model
  • Retail Growth Strategies Key to Success


The Service-Profit Chain

  • The Service-Profit Chain
  • Service Implication for CLV & MOR
  • Managing the Moment of Truth
  • Future-Proofing Your Retail Enterprise – The Zappos Model


Customer Experience – The Basic Currency of the New Retail Landscape

  • Customer Experience & Long Term Loyalty
  • Customer Experience Metrics for Success & Competitive Advantage


Making Retailing Smarter

  • The 90 Days Challenge – How to Increase Your Business Productivity by 20 % in 90 Days




  • Fee: N249, 950 Per Participant (10% off for RAN & NACC members)
    (Note: Fee covers materials, facilitation, tea break & lunch and certification only)





You can please pay Online OR credit our account below directly.

👉Bank: FCMB

👉Account Name: Bervidson Consulting Limited

👉Account No: 3432812015












For more information, call or email us, or visit our website today.


Bervidson Training Centre
3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria
+234 1 291 7328, +234 803 343 4776, +234 809 334 4776, +234 808 933 8444 ,



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