This Category Management Workshop presents a powerful method of managing categories of spend as strategic business plans, which feed actionable strategic sourcing pipelines to produce improved business results.
This intensive training workshop is all about effectively implementing Category Management in your organization.
In this exciting and evolving retail channel, shopper satisfaction and cooperation within the dynamic modern retail ecosystem has become increasingly important. Learn how to collaborate with your partner industries, identify growth opportunities and win the battle for shoppers with Practical Management Workshop.
It is inclusive, exhaustive, fact based and encompasses the entire procurement cycle.
🔴 WORKSHOP OBJECTIVES:
At the end of this Workshop, participants will learn and understand the:
👉8 process of joint collaboration between Supplier and Retailer that will result in Price, Promotion, Product Range, and Presentation Tactics effectiveness that leads to sales and profit maximisation for stakeholders.
👉importance of category management business success tool
👉implications of a category management approach on the existing process/organisation
👉techniques used to segment goods and services and allocate responsibilities to appropriate areas
👉steps to identifying appropriate category management tactics
👉measurement of the effectiveness of category management
👉use of category management to deliver more value to the organisation through an understanding of a range of techniques and analysis tools.
🔴 TARGET AUDIENCE:
👉Retailers: Category Managers, Buyers, Merchandising heads, Space and Range planners & their team
👉Manufacturers/suppliers/distributors: Customer/Trade Marketing Managers, Key Accounts Managers, Category Managers & their team
👉Level: Beginner to intermediate
🔴 DURATION: 2 Days
🔴 TIME: 9:00 am – 5:00 pm Daily.
🔴 VENUE: Bervidson Training Center, 3B Hakeem Dickson Rd. Lekki Phase 1, Lagos.
🔴 OUTLINE:
👉Catman relevance to grow the business
👉Category Definition
♦What products are included/excluded.
👉8 Category Management Process
👉Unleash growth from understanding how shoppers behave
👉Category Role
♦Define the role of the category within your store.
👉Category Assessment
👉Category Performance
♦Assess the current performance.
👉Set objectives and targets for the category.
👉Category Strategy
♦Devise an overall strategy.
👉Category Tactics
♦Devise specific tactics.
👉Category Implementation
👉Category Revision
♦Review results and progress.
🔴 WORKSHOP FEE:
👉Fee: N125,000 Per Participant (10% off for RAN & NACC members)
👉(Note: Fee covers materials, facilitation, tea break & lunch and certification only)
🔴 WORKSHOP REGISTRATION:
PAYMENT DETAILS
You can please PAY ONLINE
OR
Pay directly to our bank account below:
👉Bank: FCMB
👉Account Name: Bervidson Consulting Limited
👉Account No: 3432812015
🔴 SOME OF OUR CUSTOMERS:
Download Here: TRAINING & CONFERENCE CALENDAR for HALF YEAR 2019
| For more information, call or email us, or visit our website today.
3B Hakeem Dickson Road, Lekki Phase 1, Lagos Nigeria |
